A publisher's guide to surviving open marketplace collapse

The decline of the open marketplace (OMP) cannot be ignored. Addressability is at 30%, and OMP revenue is down by 25%. It’s time for CROs and publisher sales teams to look beyond OMP revenue and focus on direct-sold partnerships.

This guide will help you adapt in the changing landscape, enable you to build a direct-sold strategy that drives ad sales, and gives real life examples of publishers that are building lasting relationships with brands to win repeat business. Please fill out the form to read the guide.

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A publisher's guide to surviving open marketplace collapse

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How to unlock better returns from advertising

How to look beyond open market revenue and build direct relationships with buyers

How to create cleaner supply paths

"We now have instant access; it’s much quicker, and we are able to deliver a much faster response to RFPs, with more detail, so our responses to briefs are more compelling"

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