Gumtree provides a platform for people to connect around a life stage, a need, a pastime, passion or interest, from new parents trading buggies and nursery equipment, to bike enthusiasts, fuelling their passion.

Download the case study to find out how the team at Gumtree used first-party data to create endemic and non-endemic audiences to diversify their revenue, and increase performance.

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“Permutive has helped Gumtree diversify away from motors spend, supporting us with proactive insights and relevant audiences to win new business.”

Victoria Trevillion, Head of AdTech at Gumtree

How Gumtree uses first-party data to drive direct deals and win new business

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"We now have instant access; it’s much quicker, and we are able to deliver a much faster response to RFPs, with more detail, so our responses to briefs are more compelling"

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“Permutive has helped Gumtree diversify away from motors spend, supporting us with proactive insights and relevant audiences to win new business.”

Victoria Trevillion, Head of AdTech at Gumtree