The state of the publisher ad revenue | Framing the changing roles of the open market, direct-sold and paths to profits in 2023

Amid revenue loss in the open marketplace (OMP) - caused by privacy regulations and users choosing cookie-blocked browsers - publishers are shifting their approaches when planning for 2024.

In The state of publisher ad revenue report, Digiday and Permutive surveyed more than 100 publishers to find out how the changing roles of OMP and direct-sold programmatic are impacting publisher revenue and how they are solving the challenge.

By downloading this report, you will discover:

Open marketplace versus direct-sold revenue trends
What’s required in a publisher’s RFP toolkit to drive positive ad revenue
Why audience insights are essential to deepening direct advertiser relationships

Complete the form to read the report ↓

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"We now have instant access; it’s much quicker, and we are able to deliver a much faster response to RFPs, with more detail, so our responses to briefs are more compelling"

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