Template
How to setup a first-party data test
Testing is an integral part of building out a first-party audience strategy. It will equip you with what you need to answer RFPs, produce case studies to take your first-party audiences out to market, and win new business.
"It’s best to go after advertisers who are currently using third-party data [when looking for test partners] and to not limit testing to only contextual. Do your homework and ask the right questions ahead of time."