Forrester Study

The Total Economic ImpactTM of Permutive

Forrester Study

The Total Economic ImpactTM of Permutive

We commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to objectively examine the potential ROI that enterprise publishers can realize with Permutive's Edge DMP.

Forrester Consulting found that Permutive customers can benefit from:





291% ROI

Through financial analysis of over 100 publishers,
Forrester found that a large publisher could experience an ROI of 291% over three years with Permutive's Edge DMP.





Increased business agility

With Permutive's Edge DMP access to data is much faster, resulting in increased responsiveness and better campaign management.





2 to 3 FTEs' time freed

The Permutive platform enables organizations to streamline processes, eliminating many menial tasks and freeing up time to reallocate to more valuable uses.