Forrester Study

The Total Economic Impact^TM of Permutive

Forrester Study

The Total Economic Impact^TM of Permutive

We commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to objectively examine the potential ROI that enterprise publishers can realize with Permutive's Edge DMP.

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Forrester Consulting found that Permutive customers can benefit from:

291% ROI

Through financial analysis of over 100 publishers,
Forrester found that a large publisher could experience an ROI of 291% over three years with Permutive's Edge DMP.

Increased business agility

With Permutive's Edge DMP access to data is much faster, resulting in increased responsiveness and better campaign management.

2 to 3 FTEs' time freed

The Permutive platform enables organizations to streamline processes, eliminating many menial tasks and freeing up time to reallocate to more valuable uses.

"We now have instant access; it’s much quicker, and we are able to deliver a much faster response to RFPs, with more detail, so our responses to briefs are more compelling."

Commercial audience manager, print and digital publisher

The Total Economic Impact^TM of Permutive

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The Total Economic Impact^TM of Permutive

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