Make data privacy a competitive advantage.
Consumers are concerned about their data privacy, being tracked online, and want more choice in the data they share with brands. In a recent Harris Poll survey conducted on behalf of Permutive 89% of consumers say they would be more likely to spend money with a brand that makes a commitment to protecting their personal data online over one that doesn't.*
In this guide we'll explore how advertisers and brands can boost performance while maintaining privacy through understanding privacy trends impacting digital advertising, forging direct relationships with publishers, and building and scaling first-party data safely.
*Source: Harris Poll survey conducted on behalf of Permutive between May 31- June 1, 2022, among adults ages 18+ in the United States (n=2,009) and the United Kingdom (n=1,015).