What do we explore?
Over the last three months and including more than 50 brand campaigns, The Guardian has been measuring the success of display campaigns run on their platform beyond standard reporting metrics. Working with Permutive and its measurement partner, Brand Metrics, The Guardian’s study explores the impact of first-party data, audience targeting on brand awareness, consideration, preference and intent.
Watch this event to hear Paula Stanford, Display Director at Guardian News & Media present the findings, followed by an expert panel who discuss the impact these insights have on the future of measurement and metrics, and post-cookie solutions.
Watch this event to hear Paula Stanford, Display Director at Guardian News & Media present the findings, followed by an expert panel who discuss the impact these insights have on the future of measurement and metrics, and post-cookie solutions.
By watching this Make Possible on-demand event you'll learn more about:
- The findings from the Guardian and Brand Metrics study
- The threats and opportunities caused by third-party cookie deprecation
- How to future-proof while privacy updates and regulation roll in
- What this all means for the relationship between brands, agencies and publishers
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