This study conducted by Permutive and AdExchanger analyzes how top brands and advertisers are navigating a digital advertising industry that is being turned on its head by both platform-level changes and regulations that seek to protect consumers’ data and their privacy online.

The analysis is based on a survey of leading marketing and advertising executives in both consumer and business markets. Respondents represent many of the largest corporations in the world from a range of industry sectors. The survey received 220 responses and was conducted in the second quarter of 2022.

The report includes insight into: 


The challenges and opportunities of privacy regulation, identity, and the loss of third-party cookies 




Actions advertisers are taking to build sustainable, data-driven campaigns and why advertisers are building first-party data strategies





The industry outlook from advertising experts