The future of digital advertising in a privacy-first world

Consumer privacy is transforming the rules of digital advertising and businesses need to evolve with it. Instead of using third-party cookies and tracking users across the web, advertisers and agencies will need to build long-term viable business solutions for reaching their audiences. 

This guide will explore how advertisers should forge direct relationships with publishers, how to build and scale first-party data safely, and how technology can be an enabler to a fairer more responsible web.

By downloading this guide you will learn:





The three critical steps to building relationships with publishers





Why advertisers are already seeing success with Publisher Cohorts





The trends and forces transforming digital advertising