Developing a robust first-party data strategy is paramount for publishers looking to establish a sustainable advertising business. For publishers that make the right moves and transform their data approaches effectively, this is an opportunity to expand offerings and increase revenue. However, publishers need to strike the right balance between user experience and monetizing audiences to build deeper and long-term relationships with advertisers. 

Hear from Alistair Smith, head of commercial data and insight at The Independent, and Morika Georgieva, director of customer success and technical services at Permutive, as they discuss the future of first-party data, emerging trends and the opportunities that lie ahead for publishers, as well as the valuable lessons gained from The Independent's journey toward becoming a first-party data-only publisher.

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